Lighting the way forward.

ClientInovaraProjectBrand launch campaign

My role

Creative concept
Campaign development
Creative direction
Launch campaign
Film direction

Before Inovara could launch, its people had to believe in it.

Inovara brought together three established European lighting brands, Collingwood, Nobile and Indigo, under one new Group identity.

While each business retained its own name, employees needed to see themselves as part of something bigger. The challenge wasn’t creating awareness. It was creating belief in a shared future.

Working directly with the client, I developed the creative platform and internal launch campaign that introduced Inovara to employees across Europe, building understanding, confidence and advocacy before its public launch.

The Challenge

Strength in numbers.

For a Group built around light, the metaphor came naturally. A single firefly catches your eye. Hundreds create something impossible to ignore.

That became the central creative platform for the launch, symbolising how three established businesses could become something stronger together.

The idea carried through everything, from the film and presentations to the launch event and campaign assets.

From storyboard to screen.

The firefly concept became the launch film, introducing Inovara through a single visual idea.

From storyboard and location planning through to filming and final edit, I directed every stage to protect the simplicity of the original idea.

The film became the centrepiece of the launch, supported by presentation content and campaign assets that carried the story throughout the employee experience.