Approach
I enjoy work that starts with difficult questions rather than obvious answers.
The best work comes from understanding the problem, finding a clear direction and staying close enough to the detail to make it count. I work across brand, campaigns, digital experiences and film, from shaping the thinking and developing ideas to directing teams and bringing the work to life.
More about me →
16
Years making and directing creative work
Across brand, campaigns, digital, film and experiences.
10+
Years leading creative teams
Including seven years as Creative Director.
100+
Brands
Across B2B, consumer and specialist audiences.
20+
Sectors
From construction and technology to healthcare and consumer.
Selected Work
What I do
From the thinking to the execution.
Creative Direction
Shaping the brief, finding the idea and setting a clear direction for the team and the work.
Brand & Campaigns
Building distinctive brands and campaign ideas that can stretch across channels, audiences and markets.
Digital & Experience
Turning ideas into digital and physical experiences built around how people actually think, behave and interact.
Film & Content
Finding the story, shaping the creative and directing how it comes to life through film, animation, photography and content.